****This event has been cancelled. Sorry for any inconvenience.  Please watch for announcements of future events.****

Would this increase your business?  How can you make that happen?

90% of consumers trust recommendations from people they know.  70% trust peer reviews posted online.  Only 14% trust traditional advertising. 

How can you, as a consultant, use this information to drive potential clients to your website?

Join Patrick Schwerdtfeger, a social media marketing expert, on February 12 at 8:30 AM to learn what you need to know.

Interactive marketing is becoming the present.  Engineering consultants generally rely on referrals to build their businesses.  Social media platforms (like LinkedIn, Facebook, YouTube, Yelp and  Twitter) host conversations between millions of people including prospective clients and therefore offer fertile soil to savvy marketers.

Would you like to learn how to be a part of these conversations?

This one-of-a-kind session presents a series of case histories highlighting successful social media marketing campaigns and how they drove website traffic and grew revenue.  Particular attention is paid to the specific tactics that made these campaigns so effective. 

Attendees will learn:

• How to recognize and capitalize on the Social Media Revolution.
• How to encourage a dialog around your engineering consulting service.
• How to participate in the conversation as a company, not just a person.
• How to train your best customers to promote your brand for free.

Attendees will walk away with an understanding of how to use social media for business.

Top 3 Take-Aways:

• Learn basic and intermediate skills to promote your brand effectively.
• Study successful case histories for new customer acquisition online.
• Discover cost effective interactive marketing strategies that work.
  

Handouts (by Email):

Format:
Interactive Workshop and Simultaneous Webinar
Questions are encouraged.

Testimonials for Patrick  from the CNSV Webinar in December:

“Outstanding. Possibly the best presentation I have heard in my 40 years"

“Opens the door to website relevance and leveraging tools I never knew existed."

“Reasonable-sounding marketing ideas are a dime-a-dozen - Patrick's ideas are simple and immediately actionable. Very useful combination of background and tactics. "

" There were many excellent insights and suggestions provided by Patrick to help generate visibility and credibility for consultants, and to turn it into money."
  

About the Speaker
Patrick Schwerdtfeger, of Tactical Execution, has written two books; “Webify Your Business, Internet Marketing Secrets for the Self-Employed” and “Make Yourself Useful, Marketing in the 21st Century.”  His educational podcasts have been downloaded over 50,000 times and he has spoken at conferences around the world.

Patrick has been quoted in the Associated Press, Advertising Age, and several newspapers.  He has been a featured guest on radio stations including “Here and Now” on National Public Radio (NPR) and “Authors Unscripted.”

Pre-Workshop optional homework:

Please think through the positive actions you take to drive traffic to your website today. 

Notes:  

Registration closes the night before - February 11 at 5 PM. 

In-Person attendees:

1. Coffee and pastry will be provided.  Registration and networking start at 8:00 AM, and the program starts at 8:30 am
2. Please arrive a little before 8:30 AM and register, enjoy complimentary coffee and bagels, do some networking, and be prepared to advance your business!
3. This workshop is limited to 50 in-person attendees.  Others will participate by webinar.
4. Lunch will not be provided and the workshop will end at around 12:00 noon (depends on how many questions you ask).
5. There will be a table next to the registration table where you can place marketing collateral for your consulting business only.

Webinar Attendees:

This webinar is the 4th in the Marketing Series of the CNSV Consulting Practices Program organized by the IEEE Consultants' Network of Silicon Valley (IEEE-CNSV) to help its members advance their skills during these difficult times.

This event is co-sponsored by the Santa Clara Valley Section of IEEE and the IEEE-Consultants' Network of Silicon Valley (IEEE-CNSV).